I'm a UK based designer currently leading UI/UX design at Axe Edge. I’ve spent the past 20+ years at agencies, startups and the public sector — across Merseyside, Manchester and Cheshire — crafting engaging digital product experiences through beautifully simple design.
I am passionate about creating meaningful and valuable digital experiences through strong user-centric concepts, high-end design and emerging technology. I have worked across multiple disciplines using applied concept, direction, design and production to create websites, apps, interfaces, corporate identities, tv program identities, touch-screen applications and inflight entertainment systems.
In my spare time I grow a beard.
I began working in EdTech at The Manchester College. Developing learning based applications to support traditional media. This was taken further working on digital writing applications: Skrawl & BoomWriter for the U.S. educational market.
Currently I am designing & developing the UI/UX for GoApps, which are in 1000+ UK Schools.
Working for Boston MA based Zapoint, I was responsible for the design and planning of their HR solution. A large scale web-app that offered team management, skills mapping & personal development programmes.
I have worked on the design of other HR applications (Career Builder's MoneyBall & Future Horizons) that assign a user a personna based on the results of a multi-choice assessment. The Personna could then be matched to job vacancies, training cources etc.
Working for IFE, I was responsible for designing interactive touch screen systems for delivering content.
I designed the interfaces for several global airlines as well as producing branded video content to promote the airline between films & programming.
Your brand is what you are really selling to your customers, not just a product or service for which there may already be many existing providers. A strong brand can make any business stand out from the crowd, particularly in a competitive market. Successful branding is about promoting your strengths.Identity & Branding
Whatever scenario or message your company wants to communicate through the medium of animation, I can create slick, fun or high impact digital and traditional animation for your product or service.Video
Some web design services might look very pretty but if the code in the background is poor it's impossible to achieve great results. You need to be found by search engines and noticed by customers so I'll use code that will index your site and work well with a variety of browsers too!Online & Apps